When implementing and tracking conversions, it's important to set profitable and realistic account goals. For example, if you're an e-commerce business, think about margins when reading ROAS (return on advertising spend) reports. Sometimes it looks like you're making money, but it's hard to tell if you still need to consider all the costs. PPC advertising is worth it.
Like any marketing channel, PPC must be managed carefully to reach its full potential. You can build paid search campaigns and ad groups well, but if left unattended, you'll find that your profitability declines over time. PPC platforms are very similar. You’ve probably seen these ads yourself when conducting a Google search:
PPC allows your target market to find you instead of trying to find you. Your ad is shown to a global audience 24/7. This means your website can reach people in areas that traditional marketing can't reach.
Unlike SEO, PPC gives immediate results and may generate page 1 rankings on Google when you turn on advertising. Being listed on popular search engines also increases your brand credibility.
Google Paid Search (Google Ads) is a favorably data-driven marketing channel, so you can always see important details about ad impressions, clicks, costs, leads, and more. You won't get this level of detail in print, radio, or TV commercials. Additionally, PPC advertising can be significantly cheaper than most other forms of advertising.
