Today's audience is overloaded with information. Great content is available from many companies and sources. Businesses need quality, engaging content to cut through the clutter. But just making sure your content is well-written is no longer enough. To be truly successful, even high-quality content must be shared, published and promoted effectively. This is known as content delivery management. This is a strategy to ensure that your content reaches your audience and is readily available. Your strategy can span many content marketing delivery channels and use a mix of content formats.
The effectiveness of your content delivery strategy depends on how well you navigate different channels and find the best match for your content format. Content delivery solutions mainly he falls into three categories. Distributing your own content includes sharing your content on your own online property. This includes blogs, email newsletters, social media and podcasts. Distribution of Acquired Content includes third-party content channels. This can take the form of coverage, guest blogs, product reviews, social media retweets or shares, etc. The final group of content delivery solutions is paid content delivery. This includes all paid advertising and pay-per-click revenue models.
